Report On Westside Gym :: Papers

Report On west Gym Introduction This work impart be research and development of a gym called Westside Health & Fitness Club. I will talk to the highest degree the lieu of the gym, price per node, offers, new ways to improve the gym, and research into what the customer wants. This report aims to use research and development to create innovative ideas that will set this gym apart from others in the area. Findings With regards to the location of the gym, the evidence suggests that the location is well placed, due to the easy accessibility of the facilities. It is also located future(a) to a supermarket, so bottom of the inning be seen by many shoppers. limit is an essential beak of the marketing mix and if achieved a blood can do extremely well for itself. Price is also an essential tool of the marketing mix. A survey showed that 81% thought that the price of the gym was fair for the quality of service that is received by the customers. The other 19% believed the price was too high but were willing to pay for the facilities. A good pricing strategy is a must for a business to make headway, too high and customers will go elsewhere for the service. Too misfortunate and the business may not make enough profit to succeed in the long term. Cost of Gym Membership Student position Adult Rate Joining Fee 40.00 50.00 Monthly payment 28.95 38.95 founder As You Go 2.50 5.