Pritur

PRITUR commercialize aggregate of people who as individuals or organizations have needs or services and who have the ability, willingness and authority to purchase such harvest-tides grocery storeing is all(prenominal) about finding out what guests wants and needs are, then providing them at a reasonable cost and profit. Sales- is an important part of merchandising. Difference between selling and sales. Marketing focuses on the guests Sales it focuses on products Environmental summary promoter studying the economic social, political and technological influences that could affect the hospitality business. Focuses on 1.Economic impact should not be underestimated. 2. Social analysis demographic is a part of social analysis and this is the profile of society includes Age, sex, household, income, family size, occupation, religion, race and nationality. 3. governmental analysis the political analysis will affect the hospitality in a number of elbow rooms like employment re gistration, minimum wage, wellness care, taxes on the benefit package, tax deduction, and no smoking laws. 4. Technological analysis to make work faster and easier. 5. Competitor analysis analysing the strength and failing of your competitor. Marketing help 1.Market planning it is the planning adjoin that yields the decision on a business unit can best compete in the foodstuff. 2. Market assessment to determine if there is a need for a product or service in the market encloses its potential. 3. Market command 4. Competitive analysis assessment the strength and weakness of the company. 5. Positioning to matter to a specific place or position to the target market. 6. Market goals or objectives an objective must be planned for each goal. some(prenominal) form of a business has its own goal. 7. Marketing Needs is the faction of elements that you will use to market your product.The four Ps of marketing 1. The place location. 2. The product the needs and wants of the ta rget market. 3. The promotion it include the proficiency for communicating the products. Advertising is any form of paid or non individualised communication used by an identified sponsor to persuade or to inform certain audience about a product. Form of publicizing 1. Personal selling form of sales. 2. Sales promotion include fling inducements to buyers. 3. Public relation include all communication aimed at change magnitude goodwill in the user communities. Publicity is the organization communication with the public. * publicity is when organization combines two or more items or activities. * Programming a complete program of events is planned. 4. People are the important part of marketing mix. this is considered to be the key service component of the tourism industry. 8. Action platform it creates action plan based on the 4 Ps. 9. slaying evaluation evaluating actual operations against expected performance is an ongoing process and lets an organization how well it h as done compared with how well it said it would to. budget vs. unfeigned expenses, investigate variants, take corrective actions. Market segmentation is the marketing process of dividing a market into distinct subsets that behave in the same way or have similar needs. 1. Business to business involves selling of product with other agencies. 2. Business to consumer involves the selling of product directly to the costumer. Niche market also called as specialty market is can be categorised as a consumer or industrialized market.