Major Concerns and Considerations for International Expansion of Kellogg

Kellogg should first hit the books the demand for dry metric metric grain harvest-home in India, based on cultural preferences and other preferences in breakfast food. Indians, rather like the Chinese, think that to start the daylight with approximatelything cold -- like cold milk on your cereal -- is a shock to the system, (Bhan & Nemer, 2006). The company may not be able to sell both(prenominal) products, like Corn Flakes, in its current form. Adding warm milk will crystalise the flakes slipshod and undesirable. Kellogg may need to catch whether limiting the product trace to Rice Krispies is a better option. The company should conduct tone of voice to determine how much demand there may be for such products and whether there is existing competition for cold cereal. In addition, because Kellogg uses different grains for production of its cereal products, it may need to consider whether manufacturing the products in the Unites States is more cost effective or wheth er manufacturing some of the products in India is more effective, taking into account the cost of development and harvesting grains, for instance, costs of labor and production and quality demand measures. Wheat, rice, corn, barley, sorghum and millet atomic number 18 grains grown in India, as puff up as sugar rag (U.S.Library of recounting, nd). While some are not currently use in the production of cereal products, some may make suitable substitutes. Kellogg might alike have to consider which neighbourhood of India is most suitable for touch on cereals, based on infrastructure and abundance of grains. Other considerations are historical info on crop yield or capacity, versus demand. References: Bhan, N. & Nemer, B. Brand thaumaturgy in India. Bloomberg Businessweek, 08 May 2006. Retrieved from http://www.businessweek.com/ present/content/may2006/id20060508_952455.htm U. S. Library of Congress (nd). India: Crops. Retrieved from http://countrystudies.us/india/103.htm. If you want to demand a full essay, order i! t on our website: OrderCustomPaper.com

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